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Building a digital presence is very important for an organization of any kind. Companies rely on attractive interfaces, appealing content, and well-crafted marketing strategies to promote their web and mobile apps.

Despite the fact that the term “UX” has been around for a while, questions like “Why is user experience important?” and “Why is UX design important?” still pop up all the time during the app design process.

UX Design Cuts Down Development Costs

Good UX design is the result of comprehensive user research, information architecture design, wireframing, prototyping, user testing, and final implementation. UX designers spend hours redesigning and polishing an app to meet the needs of end users.

Prototyping

Prototypes are UX-stage deliverables that mock the final product. A prototype isn’t a real product, though some people mistakenly believe they are. The purpose of a prototype is to validate your app idea by letting real users test it. UX designers use prototypes to test usability

Prototyping impacts the overall development cost. Effective prototyping can keep costs down by helping you:

  • Estimate more accurately.
  • Avoid feature creep.
  • Test out your application’s content.

Usability Testing

Usability (or user) testing strives to simulate situations in which an end user will actually use your product. Everyone involved in the processes of delivering an app, including designers and developers, spend a lot of time working closely with the application. At the usability testing stage, users help UX designers make sure that the app is convenient and easy to use.

By performing usability testing, we avoid implementing the inconvenient design and therefore avoid reworking inconvenient design solutions later on.

UX Design Increases Your Revenue

UX design proves that love at first sight really exists; a full 75% of people judge a website based on its overall aesthetics. A user-friendly interface that fulfills a customer’s needs is more likely to convert customers. 

Numerous agencies study the impact of user experience on conversion rates. Few elements of successful UX design can help you increase your revenue.

  • Ease of use. Ease of use directly impacts your sales. If your website conforms to generally accepted rules of usability, your visitors are more likely to perform the desired interactions ‒ for instance, make a purchase, subscribe, or create an account.
  • Reduced number of steps. In a customer journey map (which we’ll talk about later), a user performs a certain number of interactions (“steps”) that help them achieve their goal The more steps it takes for users to achieve their goals, the less motivated they will be to fulfill them. UX designers come up with solutions like one-page checkouts that allow customers to proceed to purchase right after they’ve picked the product.
  • Clear calls to action (CTAs). A button that says “Subscribe to our email list” or “Contact us” is an example of a call to action. UX designers understand that leaving users without a clear call to action isn’t acceptable.

Good UX Design Motivates Your Users To Interact With Your Content

Content is basically anything we see on a webpage or inside a mobile app. Content refers to texts, images, videos, advertisements, and so on. Whether you run a lifestyle blog or an e-commerce website, you deliver content of some kind. Today’s blogs are more often associated with images and videos than with textual blog posts. But no matter the format, content is created to be shared with masses of people.

What role does UX design play in motivating users to interact with your content ‒ to read an article on your blog, view related blogs posts, or purchase an item? There are many content design techniques to help you befriend users with your content.

First of all, when designing app, UX designers meticulously create user personas or descriptions of people who will potentially use an app. User personas look like profiles of real people and include personal information, biographies, and motivations for using your app. User personas allow UX designers to get a better feel for their target audience and create user experiences that inspire end users to browse your website or mobile app.

Second, UX design focuses on personalization. Personalized user experiences are about delivering content that is relevant to a specific user.

Finally, UX designers work to achieve consistency. Consistent design is predictable and comfortable. It is comprised of well-known elements like menus on the left side and breadcrumbs for easy navigation, so your users don’t have to take additional time to learn how to navigate through your app.

Good UX Design Increases Customer Loyalty

Great UX design not only attracts new users but also retains them. Returning users are loyal users. Customer loyalty is won through positive experiences with a web or mobile app. These positive experiences bind users to your product and keep them coming back for more.

UX Design Keeps You From Wasting Resources

By investing in UX design solutions, you’re able to avoid wasting human resources, time, and money. A great user experience won’t leave your visitors indifferent.