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There can be different reasons for a business to adopt a mobile application, but some of the generalized reasons showing the importance of mobile application development are as follows:

The World Has Gone Mobile

According to world statistics, the number of smartphone users worldwide surpass 2 billion in 2016, according to new figures from e-Marketer. Consumers are using their smartphones to search almost everything under the sky. The mobile applications unlike traditional websites thrive as an intuitive purchasing and browsing alternative making the mobile app presence inevitable for the business to grow.

Visible to Customers All The Time

An individual spends more than two hours daily surfing apps on his mobile with respect to the fact that, only a handful of applications make up the bulk of this total usage but the presence over the device is a future leader, as the human brain doesn’t keep things unnoticed.

Create a Direct Marketing Channel

Through the mobile app, you can reach your customers directly,  all the information you’d like to provide to your customers is right at their fingertips.

Build Brand and Recognition

A mobile app can greatly contribute to your brand awareness. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.

It Can Be a Social Platform

With the rise of people’s obsession with social media. Integrating social features such as comments, likes, in-app messaging and so forth in your app can help your business improve its social standing.

Better Service and Sales

Mobile app changing the way people buy and sell products and services. It has also changed the way customers view and analyze a product before purchasing.

Real-Time Rich Data Capture

Mobile apps make it easy to capture information about customer preferences and actions on your app. This information can be used to deliver personalized content that is relevant to the individual consumer as well as for making decisions on how to improve your app based on consumer behavior.

Mobile Apps Are Very Convenient For Customers

Apps are usually designed with a primary focus on usability.

Stand Out From the Competition

You can gain a competitive advantage by developing an app first time for the industry, or designing an app that meets the need gap present in the market or you can win over the competition by giving an ultimate UX design via your mobile application.

Accessibility

Mobile apps flexible accessibility is one of the major reasons of its popular use. you can access a mobile app 24*7 on your device from any corner of the world.

Increase Customer Engagement

The customers can be kept engaged via mobile app via various means like Having a messaging feature within your app can really make a difference in the way you communicate with your customers. Or having an innovative & attractive animation can keep the customer coming to your app again and again.